Discover the development of customer loyalty program with C3 Merchant.
The Evolution of Loyalty Programs
Physical Rewards Redemption
Manual Data Collection
Data Are Fragmented
Automated Data collection
Big Data Utilization
360° Customer Preferences & Lifestyle
The Loyalty 3.0 Model
Loyalty 3.0 programs combines the traditional loyalty elements, such as points or vouchers with:
Engagement Rewards (Gamification)
Personalized Rewards (Non-Transactional, Experiential Rewards)
Moral Incentives (Promoting Charity and Healthy Lifestyle)
All elements are combined with data-driven personalization and several loyalty mechanics including, tiers & badges.
Members are rewarded with freebies each time they interact or review the brand.
Members are rewarded on their Anniversary to create personalized experience.
Brand Enthusiast Status
Society Contribution Status
Members will be given the title, "The Savior" when they donate their points to charity.
Customer Loyalty Development in the Current Market Environment
According to Salesforce, 72% of marketers say meeting customer expectations is more difficult than it was before. Shoppers may have many requests:
Quick & Hassle-Free Shopping Experience
Wake Up! Customers Have Changed!
Loyal behavior is more than shopping
Personalization is essential
Experiences over Possessions
Curated content, need influencers' recommendation
Reward all brand loyalty behavior
Personalizing communication, experiences & rewards
Create memorable experiences using events
Aligning with customers' interest & beliefs
The Benefits of Customer Loyalty Programs
According to business.com, returning customers spend 67% more than new customers. Therefore, retention is the top priority in loyalty programs. A well-designed loyalty programs can drive a variety of other business KPIs such as:
Higher lifetime value
Encourage customers to increase their average order value.
Recurring member interactions
Companies can increase their engagement with customers daily.
Social media virality & influencer marketing
Reward customers who invite their peers. Offer influencer-only perks and rewards.
Data collection & user-generated content
Encourage customers to provide reviews, ratings, social media activity.
Generate a positive ROI
According to Ogilvy, influencer marketing can increase ROI by up to 30%
Loyalty Program in Return of Investment:
According to Antavo,
93.1% of companies that offer a rewards program have a positive Return on Investment (ROI).
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